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Brief
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About the brand
Please tell me about your project or product
What is the idea behind the brand?
What Tone of Voice does your brand have?
What is the brand's positioning? Which feelings should it evoke?
What associations do you have with the brand?
Please list 3-5 adjectives for the brand
Please tell about your competitiors
Design
Please list all references and anti-references — both visual and emotional
What mediums are you going to use (or are already using)?
What are your personal expectations of the project's brand identity?
The task
What would you like your logo to look like?
Is it possible to use licensed (paid) fonts?
What are the limitations we should consider?
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